9 Reasons Why You Need an E-commerce Mobile App in 2024

When was the last time you had purchased something online? A majority of you would say a week or two ago.

This is the power of the internet, which is increasing the spending capacity of consumers and causing a shift in their buying habits. With the sky being the limit for e-commerce businesses, people are shopping online, more than ever.

After the outbreak of the COVID-19 pandemic, the buying behavior patterns of consumers have shifted towards e-commerce stores from physical ones. This shift towards online shopping has significantly raised the user’s spending capacity by 55% alone in the USA.

Simply making your business online with a website will not help you reach a wider audience. You will need an e-commerce application to attract the right customers and grow your business without any hassle.

If you are reading this blog, here’s your opportunity to leverage the emerging change for expansion, simply by getting an app developed from the best e-commerce app developers.

The sections below entail the top 9 reasons why you should consider building an e-commerce app for your business.

Top 9 Reasons Why You Need An E-Commerce Mobile App

Here’s why you need an e-commerce app:

1. To Keep Up With The Trend

E-commerce mobile applications have contributed to 67% of overall e-commerce sales around the world, and this percentage is likely to rise to 73%. The figures suggest that mobile applications have drastically uplifted the e-commerce industry, making it a trend that startups and other business owners should consider.

Smartphones are a more convenient way to browse e-commerce sites than a laptop or a computer. This convenience is the reason why people can shop, despite the location.

The sales from mobile applications are going to increase even more in the coming years, highlighting the need for business owners to leverage this opportunity by building a mobile application.

2. Flawless Shopping Experience

How many times have you abandoned a shopping app or website due to slow loading speed and error-prone interface? The answer depends on the app’s quality that you browse.

This is where a flawless shopping experience comes into play. Since users are time-deprived, they look for the fastest and easiest ways to get the job done, and browsing a slow and complicated website is not a part of their plans.

So, when you provide a seamless and user-friendly shopping experience to your consumers, they will not only come back but will also do word-of-mouth publicity for your brand.

The flawless shopping experience includes microphone integration, barcode scanning, camera search option integration, and much more. Integration of these features can significantly boost your app’s reputation.

3. Edge Over Competitors

Let’s cut to the chase, having a mobile app is not something ‘out of the box’. It’s a quite usual practice that businesses follow nowadays. So how can you make your app stand out from the crowd? The answer is simple - by providing the best user experience.

The more problems your app can solve, the more successful it is likely to be. As the e-commerce app market is huge, thinking ‘out-of-the-box’ has become a necessity to become successful.

Flawless navigation, intuitive designs, easy checkout options, and faster loading times are a few elements that can provide you with a competitive edge.

4. Convenient Payment Options

The purpose of e-commerce applications is to sell goods without hassle. That’s why the apps are integrated with secure and smooth payment gateways.

When compared to websites, applications offer multiple payment options and have app-wallet payment features, which eliminates the need to go through multiple steps to make the payment. Also, users are provided with a two-factor authentication feature like facial recognition and fingerprint scan, making the e-commerce app a reliable and secure option to use.

5. Personalized In-App Experience

If you are into online business, personalization must be a familiar concept for you.

Take the example of one the biggest e-commerce giants, Amazon, which is known for providing personalized user experience. Greeting with one’s name instead of a vague hello, recommending based on previous purchases, notifying about the abandoned cart, and alerting about the discounts, promo codes & gift coupons showcases personalization.

These strategies provide users with an experience that makes them feel exclusive and creates a sense of importance.

6. Higher Conversion Rates

Speaking of numbers, all e-commerce app owners want to improve their metrics and boost KPIs. Tracking conversions for the same can give a good head start.

Here’s a comparison of mobile browser and mobile app conversions:

From the figure mentioned above, the e-commerce app is a clear winner. The main reason behind this difference is the better navigation and convenience of the users. Also, the products within an app get better exposure with an increased ‘add to cart’ rate. The app’s conversion rate is 4 times higher than the website, which makes it an obvious choice for adoption.

7. Advanced Analytics

Another reason to consider mobile app development for e-commerce is the advanced analytics. An app can provide you with crucial marketing insights in a more systematic way than a web browser.

Analytics can answer many of your questions like ‘At which stage do clients usually back out’, ‘Which promo codes are working and which are not’, and ‘What’s the rate of engagement’. Additionally, it provides data on information such as bounce rate, average order value, and others, which are important for a business.

8. Reduced Cart Abandonment

Cart abandonment is basically when you add products into the cart for purchase and do not buy them. This is a major roadblock for e-commerce businesses, because the higher the cart abandonment rate, the lesser the revenue.

Apps have a lesser chance for the same when compared to web browsers, owing to the convenience of one-time logging in, saved details like address, pincode, and more. Also, apps have a notification feature that a browser doesn’t have, reminding you about abandoned carts and asking you to take action.

9. Increased Retention Rates

Making a sale through an e-commerce app is not a big deal but retaining customers is. If the users believe that your app is performing well then there is a high chance of them coming back and shopping again.

But remember that this works both ways. Meaning it can make or break your business’s impression. Providing a seamless and user-friendly experience to your customers by sending timely reminders, notifications, and emails is important to retain them.

Conclusion

After reading the aforementioned reasons, it must have been clear why you need an e-commerce mobile application. From enhanced brand visibility to customer experiences, there are plenty of ways your mobile app can drive your business in the right direction.

So, if your business lacks the e-commerce element, contact Protonshub Technologies for the best e-commerce app development services . With our proven track record of successfully building several apps, we ensure to provide you with an app that can set you apart from your competitors.

Protonshub Technologies is known as a top e-commerce app development company, having years of experience in designing and developing best-in-class applications for every type of business.

Hurry and contact us today!

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Garima Soni

"Content Writer"

Creative writer by day and binge-watcher by night, Garima Soni brings a unique perspective to her writing. She infuses her work with authenticity and a keen understanding of subjects to enchant and engage readers. Garima believes each piece of writing should leave users feeling inspired and empowered.