Starting from the early stages of product development to assisting during marketing campaigns, a user persona is something that brings huge value to a business. It improves marketing efforts by providing you with relevant information about your target audience and their needs and preferences.
Usually, user personas are created before beginning the development phase. However, one can also create them later to effectively understand the user’s mindset and their requirements. Collectively, user personas are of great importance in boosting your app’s performance by offering intuitive UX.
If you are planning to get an app developed, reach out to Protonshub Technologies, a mobile app development company. We use the latest tools and technologies to understand unique client requirements and deliver exceptional results.